On October 11, breastfeeding mothers everywhere are encouraged to participate in local breastfeeding challenges to determine which geographic area has the most breastfeeding babies latched on at 11am local time.
This 8th annual event was first conceived by the BC-based Quintessence Foundation - an organization that focuses on breastfeeding education to health professionals and the public. The challenge aims to:
"... celebrate breastfeeding and demonstrate promotion, protection and support for breastfeeding women and their families. It’s a chance for education and peer support done in a fun social way." [quote]Currently, 317 sites in 18 countries are registered. For more information, or to find a site closest to you, visit the Breastfeeding Challenge invitation page here!
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